6 Tips for Growing Your YouTube Following

There are many tactics you can employ and tips you can effectively use to grow your YouTube following – Here are 20 of the best! (If I do say so, myself.)

1. Your Custom URL

Do your best to keep domain URLs and Channel names short and easy to read.

Use initial caps in your embedded links to differentiate between individual words.

(“” is much easier to sound out and understand at a glance than “”).

Take a look at one my of client’s URL, which has been shortened for all of his social media channels, while keeping them consistent.


And remember that the longer and more complex your URL (whether clickable or not), the longer the time you should allow for it to be displayed at the end of your video, so that people aren’t still trying to spell it out as its fading out of frame. Keep in mind you will need to acquire 100 followers before making your URL official.

2. Create “Parts” or “Chapters” on Complex Topics

Break it down into bite-sized components that viewers can easily absorb.

If you don’t want to create these, give your series consistency and cohesion by always beginning each episode the same way (e.g. “How to”) while dealing with the same topic (just different aspects).

3. Share your Playlists, as well as individual videos

You can copy the URL and share it on social networks. Having clear, concise playlists will also help other viewers on YouTube find your videos easier:

4. Display “Featured” Channels

If someone with more visibility and you produces similar videos (especially if they complement yours, rather than duplicate and outshine them) display their Channel as a Featured Channel. This may seem counterproductive, but it’s not: You’ll attract a percentage of their audience in return.


5. Keep any theme music or credits short

YouTube recommends 5 seconds or less. While these may add consistency and help brand your videos, slick intros are not what will hook your viewers. In fact, any longer than 5 seconds, and you’ve probably lost them.

6. Use “call to action” images in your videos

Annotate them by Spotlighting them or use Speech Balloons, sending people to “Subscribe” to your Channel.


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